Business-focused, multimedia futurist focused on delivering innovative & measurable media solutions. Extensive experience across Integrated Communication Planning and customised solutions across product categories – FMCG, F&B, Airlines, Travel and Tourism, BFSI, Telecom, Entertainment and Luxury.
Major experience pans across Large Global Media giants-IPG, Publicis Groupe, Omnicom Media Group and currently at Amplifi Media, the media buying and trading unit of dentsu India across both Offline and Digital media. Also, has experience in syndicated and customized media research at Nielsen.
With 22+ years of in-depth experience in all aspects of Media as well as Business – Planning, Buying and Research, Sujata has delivered the best Media Product to top-notch clients from varied categories. She has been accountable for Business acquisitions, Client management, Process enhancements, Advertising expenditure/Inflation forecasting, future trend spotting and P&L management.
Innovations and strategy have been her core strengths. She has won EMVIES and BIG Bang awards on various projects pushing every buck to deliver extra. Recent awards include ICMA, CIDCA and Maddie’s. Driven to manage costs and establish strategic, mutually beneficial partnerships and relationships with clients, vendors and people.
Strengths: Focus on customer experience, business efficiency, innovation & strategy, building strong performing teams.