Subha is a Media Management Specialist with expertise in Media Planning ,Strategy and Media Negotiations. She has led many successful Integrated Marketing Campaigns at Godrej.
She’s passionate about Targeting, Measurement & Metrics and serves as part of the Technical Committee at BARC as well IRS (Indian Readership Survey). She is also part of the Media Committee at the Indian Society of Advertisers. In her current role as Head of Paid Media at Godrej Consumer Products Ltd, she is responsible for the Media Planning and Strategy delivery for all brands of Godrej Consumer Products. She is based in Mumbai with her family and works from the Godrej Group’s Vikhroli headquarters. She’s passionate about Visual Arts and Nature inspires her.