Sasha Chhetri is a Marketing Strategy Specialist in the luxury lifestyle space. In a career spanning over 11 years, Sasha has played a pivotal role in consistently increasing market share and revenue for brands like MyGlamm, POPxo, Grey Goose, Fendi, Dior Watches & Jewelry, Innisfree, Kiko Milano, Kiehl’s, The Lodhi and TATA Cliq Luxury to name a few. Her leadership approach is collaborative, system driven and rooted in people empowerment. Over the years, her work has significantly contributed to the change in how luxury lifestyle brands are now fusing content, commerce and community in India – from creation of strategic marketing plans to execution systems and result tracking, she has dedicated the last 11 years towards accelerated growth of her brands both online and offline.
As Head of Digital Strategy, MyGlamm, Sasha oversees all marketing strategies from product to campaign launches and is the force behind execution systems, influencer networks, media relations, creative agency oversight, social media, product positioning, events and promotions, brand culture, customer experience, campaign management, marketing research & analysis and team management & leadership. Apart from this, she works closely with management executives, stakeholders & also performs the role of an advisory when it comes to marketing strategy to improve the efficiency of various departments by working closely with team leads.