Hailing from the quaint Sangli in Maharashtra, Santosh and Akash Jadhav form the backbone of the very popular, Indian Farmer. A ‘spade and a smartphone’ are what essentially encapsulates the essence of what Indian Farmer stands for. What started as a passion project for the sheer love of agriculture whilst tackling day-to-day issues in the farming sector, has now reached out to over 3M people over social media through their 1,000+ videos, garnering over 500M views. Indian Farmer has been extensively covered and appreciated by several media houses such as Times of India, Dainik Jagran, Economic Times, and Zee News. Indian Farmer has certainly revolutionised thousands of minds as they strive to change & shape people’s perspectives on agriculture as a profession, in this day and age.