Samar is a growth marketer with 13+ yrs of experience in brand launches; digital, social & content marketing and offline customer connect. Currently leading Marketing for Cards, Retail Lending & SME space, he has a 360 view of the credit customer of the bank. He has gathered repute to launch product brands & business lines from scratch with new age marketing practices, and believes in building Mindshare led Marketshare. His recent endeavor – “Advantage Tomorrow” – is to build best in class customer experience in the B2B space with content at the centre of it. He truly believes in the “No Story – No Sales” theory.
Executive Vice President, Marketing