Pradyuman Maheshwari is a senior editor and media commentator and has worked with a variety of media entities for 34 years. He has worked with The Indian Express, Mid-Day (where he was Editor and also Head of Interactive Services), the Sakal group in Pune, the now-defunct DNA where he was on the Editorial Board and Senior Editor and Group Chief Editor, exchange4media.com. Since nine years, he turned entrepreneur with MxMIndia, a web-based publication tracking the media and advertising. He is also a serial entrepreneur, and in addition to various other things is also editing an online magazine for senior citizens.
His interest in tracking the media started in the mid-1980s, and he was among the early commentators on it with a column in he very respected Screen weekly and later with Sunday Mid-Day. He also wrote the popular (and infamous) blog – Mediaah.
He has been on the jury of the Advertising Club Bombay’s interactive categories for over a decade and is an academic associated with many educational institutes. He was Adjunct Professor at Symbiosis University, Pune. He is on the Consumer Complaints Council of the Advertising Standards Council of India and is one of the early evangelists of the internet and convergence.
Among the many causes he leads is gender sensitisation in the media and has been an active supporter in the effort