With nearly two decades of experience at the intersection of media, storytelling, and creative strategy, Prachi has worn many hats journalist and news producer, festival curator, branded content expert and is now leading Havas Play India, a specialized division of Havas Media Group that creates innovative brand experiences by integrating media, creativity, and entertainment through partnerships, activations, and content-driven campaigns, as its Managing Partner. Her journey began in front of the camera at news networks, eventually leading branded content at Republic Media Network with Arnab Goswami.
Prachi also orchestrated high-impact experiences producing stadium ceremonies for events like the IPL and working with globally renowned platforms like the Edinburgh Fringe Festival and MAMI, India’s premier film festival. At Havas, she has shaped standout and award-winning campaigns for brands like Hyundai, Tata Motors, Swiggy, and Bumble. Prachi is on a mission to empower brands through meaningful narratives and innovations.