Pinakin Thakkar is thea digital distribution and rights management company that works with networks, broadcasters, studios, labels, and with independent creators to monetize audio and video content on global Internet, and on Mobile and on OTT platforms. Content distributed by Nirvana Digital is available on Apple iTunes, YouTube, Amazon, Netflix, Spotify and iTunes among other platforms. Nirvana Digital also operates one of the largest YouTube Networks in Asia – monetizing and providing Rights Management for over 1.2 million videos.
Pinakin has founded two other businesses including a Mobile Application and Development company (Mobile Media Pvt. Ltd), and an Online Media Planning and Mobile Messaging company (Digizen Communications Pvt Ltd).
With Deep connections in Indian media and Bollywood and being responsible for executing a set of firsts for content like The first television ad to be converted into a branded ring-tone and the first ever lead based campaign on mobile in the early 2000’s.
Pinakin has an Advertising and Technology background and started his career at companies including Percept Holdings, and at Ogilvy and Mather. Pinakin has a Bachelors in Commerce degree, with a specialization in Advertising, from the University of Mumbai.