Nikhil Madhok

Head of Hindi Originals
Prime Video, India

Nikhil is fascinated by the confluence of content and technology and the exciting possibilities ahead. At Prime Video India, he is at the forefront of shaping this future as head of Hindi Originals, where he leads the development and launch of the entire slate of Prime Video India’s exciting and award-winning content in Hindi. This includes the upcoming seasons of Mirzapur, The Family Man, Paatal Lok, Made in Heaven, as well as new franchises currently under development.
In a career spanning 20 years, Nikhil has established himself as an influential name in the media landscape of the country. He conceptualized and set up the entire original content initiative for Disney+Hotstar creating the International Emmy Nominated series Aarya, fan-favourites like Criminal Justice, Special Ops, and more. His deep interest in creating rooted and exciting stories has seen him leading content development and programming for leading entertainment brands at Disney Star India and Warner Brothers Discovery in Asia-Pacific.
A post graduate from IIM Bangalore, Nikhil started his career as a marketing professional at Hindustan Unilever where he went on to lead award-winning global marketing campaigns for the company. He believes in the big impact that stories can have and enjoys partnering with creative talent across geographies to deliver results at scale.

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