A seasoned media professional, with over 2 decades of experience as a Journalist, Creative Producer & Network Executive, Monika joined Viacom18 Digital Ventures as a key member of the start-up team tasked to set up Viacom18’s Video on Demand Service “VOOT”. As the Content head, Monika’s role is to run the VOD platform’s content strategy with over 50,000 hours of content and grow the monthly active user base and watch time, through content and strategic innovations. In just over 2 years, VOOT has grown to establish itself as a strong no.2 in the OTT category in India. Monika also oversees promotions for the platform, and the publishing strategy for the content, across app and web.
Prior to VOOT, Monika headed the network Non Fiction Programming & Strategy at Star India, where she also helmed the biggest network multi-lingual content series, `SatyamevJayate’, for Star Plus and other network channels. Monika has worked across genres in all major broadcast networks, including Sony Entertainment Television & ZEE TV, in leading programming roles. A journalist at heart, she started out with environment television reporting & documentaries. She was a correspondent for the Green Oscar winning environment series, ‘Living on the Edge’, reporting on social & environmental issues. In her media career spanning 2 decades, from a reporter to a content strategy and programming head at leading entertainment networks, Monika has explored the entire gamut of content creation and commissioning; and now, with the setting up of the VOD service for VIACOM18, she has become one of the early adopters of the digital media entertainment business.