Kaveri Das, Business Head, Hindi Zee 5 and Chief Channel Officer &TV
Kaveri Das is the Business Head – Hindi Zee 5 and Chief Channel Officer &TV, where she oversees strategy, content, and customer engagement for the Hindi-speaking markets. In this role, she looks after Hindi content curation, pricing models, product development, and user lifecycle management, supporting Zee 5’s focus on strengthening its Hindi entertainment offering.
She has been with Zee 5 since 2019, first as Senior Vice President – Strategy and Customer Life Cycle Management, where she worked on engagement and retention initiatives that helped shape the platform’s customer-first approach. Her move into the Business Head role builds on this experience, with a focus on deepening audience understanding and driving growth in the Hindi vertical.
With over 15 years of experience across digital media, OTT, telecom, and corporate strategy, Kaveri has worked on consumer lifecycle strategy, retention models, and sc