Think of exotically produced food videos, and the one channel that comes to mind instantly
is Your Food Lab (YFL). Founded by Sanjyot Keer, an enterprising 29-year-old entrepreneur,
chef and digital content creator, YFL today is a robust community of food lovers with over
9 million + followers, crossing over a whopping 3 Billion cumulative views across
platforms! Known for its top-class production value while creating content, Sanjyot has
ensured that YFL reins undisputedly as one of the top food content channels witnessed in
Based in Mumbai, Sanjyot started his digital content creation journey after completing his
Masters in Hotel Management from Queen University, Edinburgh. He worked as a food
producer on MasterChef India season 4 for the MasterChef extra class series which was
aired on Star Plus and went on to work with renowned chefs like Vikas Khanna, Sanjeev
Kapoor, Ranveer Brar and Saransh Goila.
5 years back, he found YFL and built a state-of-the-art culinary space near his house in
Chembur to produce breath-taking recipe videos never witness by India before. He started
with a mission to take Indian food to the global gourmet diaspora, bring out it’s sexier side
all the while making it simple, exciting and accessible to the foodies. Hitting that sweet spot
successfully with his distinct shooting style he bagged the title of ‘Forbes India’s Tycoons of
Tomorrow’ back in 2018 by Forbes India magazine.
With over more than 1500 videos published, Sanjyot has been consistent with his idea of
uploading a lip-smacking video every single day on nearly all social media platforms. His
video titled “Masala Corn Fries” has clocked 50+ million views on Facebook alone. Growing
at a consistent pace year on year, Sanjyot hopes to continue delivering content that is rare
Sanjyot Keer’s YFL features a diverse collection of recipes that are healthy, cheesy, sweet
and spicy and sure to leave you wanting for more. The recipes range from being fun and
messy to fresh and bright but mostly stick to their Indian root.
“Your Food Lab is an on-going visual fest. It is a love letter to food, spanning across the years
of my life.” Sanjyot believes.