Ashok Cherian

Head of Marketing and Revenue
Applause Entertainment

At Applause Entertainment, Ashok leads the integrated marketing and brand building and drive revenue for the brand. Ashok has over 19 years of rich and varied experience across Print, Television, Consulting and Retail.

Prior to Applause, Ashok was the CMO at SMAAASH Entertainment for four years, where he was part of the core team that helped expand the company and its revenues, by rapidly multiplying to 27 units across India and one at the Mall Of America, the largest mall in the USA. He also helped grow the brand swiftly via effective digital marketing and leveraging of brand ambassadors Sachin Tendulkar and Virat Kohli.

Ashok’s repertoire of work comprises of: a seven year stint at MTV India, which also included three seasons of marketing, monetizing and “picking” Roadies as a judge/casting-director on the hit show MTV Roadies; followed by the launches of UTV Broadcasting’s Bindass channels (now Disney); award winning integrated marketing of the first Coke Studio India while at Naked Communications; as well as an insightful domain widening entrepreneurial consulting venture, where he provided strategic and digital solutions for clients ranging from real estate to music bands.

It all started in 1999, when after completing engineering from Mumbai University, he responded to creativity’s call and started off as a writer at JAM – India’s most loved campus magazine.

Ashok joins Applause to help tap into the enormous opportunity of a potentially 500 million strong mobile-internet-smartphone consumer base which is looking for binge worthy, local, premium populist content.

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