Alok Jain, an accomplished business leader with over 2 decades of experience, serves as the President – General Entertainment at Viacom18. Alok’s mandate spans all the COLORS brands across national, regional, and digital platforms of Viacom18.
In his current role, Alok is responsible for augmenting Viacom18’s general entertainment footprint across all the markets the network currently operates in. With a business philosophy aimed at unlocking value at scale, on the back of content driven social impact and increasing monetisation opportunities, Alok believes in creating sustainable business models. As Viacom18 looks to intensify the interplay of platform agnostic content and business practices, Alok is also responsible for building a team with diverse interests and expertise, to work cohesively towards achieving this goal.
Prior to joining Viacom18 Alok Jain held several high-profile positions, fostering his diverse and extensive professional journey. Alok Jain served as the Executive Vice President and Head of Disney Star’s regional clusters and played a pivotal role in enhancing the regional content landscape and establishing Disney+ Hotstar as a dominant force in the entertainment industry. Commencing his career in the technology sector, he ventured into a spectrum of industries, ranging from manufacturing and automotive to capital goods and consumer durables, before transitioning to dynamic media and entertainment industry.
Alok is an enthusiastic marathoner and budding tennis player. His spirit of exploration drives him to continuously pursue life’s various opportunities and experiences. Over the recent years, he has emerged as a passionate champion for both people and culture, advocating fervently for diversity and inclusion in his personal and professional capacities.