With over 4.2 million followers across all social media platforms, Abhiraj and Niyati, better known as
Abhi and Niyu, (Forbes 30 Under 30, 2021) are popular content creators who are famous for their
series #100ReasonsToLoveIndia where they travelled across India to find 100 heartwarming stories
of change, positivity, and inspiration across India.
Their first video that went viral was a video urging people to look for alternatives to polluting POP
and paint Ganesh idols. Since then, their well researched videos have been shared on social media,
even by celebrities.
Their video on 3 winners of the National Startup Awards was shared by the Minister of Railways and
Commerce, Piyush Goel, on his Twitter Channel. They pick up environmental issues, such as the
destruction of forests in Goa’s Mollem which has over 1 million views on YouTube and 8.6 million
views on Instagram. The Save Mollem team was able to get over 3.5 lakh email objections in a few
days of the protests. Their videos on Data Privacy started a conversation about data security and got
52 lakh views on Instagram alone. Concerned by the floods in Assam, they made a video asking
people to donate and their audience donated Rs. 1,30,000 via Facebook ‘s donate button. The duo
pledged to donate all profits from their limited edition merch line and donated Rs. 1 lakh for both
Bihar and Assam flood relief. Recently, the duo raised and donated Rs.35,000 through their YouTube
and Facebook ad revenue.
They’ve used the new Instagram feature Reels and YouTube feature Shorts to talk about Incredible
India in a series called ABCs of Bharat, and several Reels have got over a million views consistently. If
you’re a fan of podcasts, they run a podcast recommendation channel where you’re recommended
one podcast a day.
Abhi and Niyu started their page to talk about positive, impactful ideas and to inspire offline action
from online content. It was a way to change the way our negative feeds operated and replace
negative news with positive, action oriented news that made some change. They decode and
simplify issues for millenials and believe small steps lead to big outcomes in the future. Their videos
span different genres like history, environment and sustainability, policy discussions, social
commentary, economics, personal finance, among others.
Recently, Niyu started her own YouTube channel ‘Let’s Make You Rich’ which is an endeavour to
share the rules, principles and ideas to manage Personal Finance