Tusharr Kumar is the CEO & Director of OML Entertainment, a culture-first independent creative and new-media company working at the intersection of brands, creators and content. Over the past decade, Tusharr has been closely involved in shaping OML’s evolution across advertising, branded content, artist management, and creator-led solutions. Most recently, he led the growth of OML’s creative and influencer marketing businesses across India and international markets, including Asia, Eastern Europe, and the Middle East. At OML, Tusharr is focused on building a modern creative ecosystem where brands show up as part of culture, not as an interruption to it. His work spans building new businesses, such as the sports content division, scaling brand partnerships, and developing integrated solutions across content, talent, and media.
Before OML, Tusharr worked across FMCG, automotive, and lifestyle brands, including stints at Parle Agro, Royal Enfield, and Ducati. He was part of the founding team that launched Ducati in India, leading marketing and PR for the brand. With over a decade in new media and marketing, Tusharr continues to focus on how storytelling, creators, and culture can drive meaningful business impact.